Facebook & Instagram ads for UK trades
Facebook and Instagram ads that get homeowners near you asking for quotes. Set up and run by a Meta-certified specialist for £299 a month, with no setup fee.
15 min free call, no obligation100% your ad account, in your name
Who we work with
Three services. Use one, or all three together.
Facebook Instagram
Facebook and Instagram ads that get local people asking you for a quote.
£299/month, no setup fee Ad spend paid to Meta by you
Get more local leadsA fast, clear website that gets people to call you or ask for a quote.
£89/month + £199 setup Hosting and care included
Get a website that brings in workSave time, reply faster and never miss a new enquiry.
£99/month + £349 setup Tool costs separate
Never miss an enquiryAds and forms aimed at local homeowners who actually want the job done.
Quick replies and a follow-up, so fewer enquiries go cold.
Every new enquiry gets a text back straight away, even mid-job.
Each month we cut the ads that aren’t bringing work and back the ones that are.
Simple ads that show your work, name your town and make it easy to ask for a quote. Examples made for this page, not real client ads. Yours use photos of your own finished jobs.
Torbay homeowners: is your driveway letting the house down?✅ Block paving and resin driveways✅ Free, no-pressure quotes✅ Local team, fully insuredTap “Get quote”, answer 3 quick questions and we’ll get back to you within 24 hours.
Fed up with a tired bathroom? Exeter’s full-refit specialists.✅ Design, plumbing, tiling: one team✅ Walk-in showers and full refits✅ Fixed price before we startBook a free home visit and we’ll talk you through options and costs.
Missing tiles or a leak after the storms? Don’t leave it to get worse.✅ Repairs, re-roofs and chimneys✅ Photo quotes, no visit needed✅ Plymouth roofers, fully insuredSend us a photo of the problem and we’ll come back with a price.
Three steps, no fuss.
We learn about your business, the jobs you want more of and where you work, then write a simple plan.
We set up your ads, website or enquiry follow-up, ready to bring in work.
We track enquiries, quotes and jobs won, and make it better every month.
Step one is free. Book your 15-minute call
A new agency for UK trades, built around a few simple rules.
We only work with trades and local service businesses, so we know how you win work.
Plain English, quick replies and one monthly report you can read in five minutes.
Your ad account, domain and website stay in your name. No lock-in surprises.
Your ads, website and follow-up handled together, not by three companies who never talk.
We never promise a set number of leads. We track enquiries, quotes and jobs won, and report what actually happened.
Who you’ll deal with
I started Ad Theory to give trade and local service businesses proper marketing, without the jargon, long contracts or agency runaround.
You won’t be passed to an account manager. I’ll be on your first call, I’ll build and run your campaigns, and I’ll send your monthly report myself. If something isn’t working, I’ll tell you straight and fix it.
Meta certified in
Founding prices · 3 of 3 places left
Lower prices for our first three clients. You pay monthly, plus a one-off setup fee where something needs building. Money you spend on ads goes straight to Meta, not to us.
Facebook and Instagram ads for one main service in your area.
£299/month
No setup fee
What’s included
A website that gets people asking for quotes.
£89/month
+ £199 one-off setup
What’s included
Automatic alerts and replies, so no enquiry goes cold.
£99/month
+ £349 one-off setup
What’s included
Best value
The ad brings in the enquiry, your website backs it up, and a reply goes out straight away. Everything listed above is included.
We never promise a set number of enquiries. You own your ad account, domain and website.
Still unsure? Book a free call and ask us directly.
We run Meta (Facebook and Instagram) ads, build websites that bring in enquiries and set up automations for trade and local service businesses anywhere in the UK.
They can, when the ad shows real finished work, names your area and makes it easy to ask for a quote. They suit jobs people can see, such as driveways, bathrooms, roofs and landscaping. If we don’t think ads suit your trade or area, we’ll tell you on the call.
£299 a month with no setup fee, for our first three clients. Ad spend is separate: you pay Meta directly from your own ad account. The first term is three months, then rolling monthly.
That’s your decision, and the money goes to Meta, not to us. On the free call we’ll suggest a starting budget based on your trade, the area you cover and what a job is worth to you.
£199 setup plus £89 a month, with a 12-month minimum. That covers up to five pages, a quote form, tap-to-call, Google basics, visitor stats, hosting, security and small changes.
We start with one thing, for example: a text the moment an enquiry arrives, the enquiry saved in one list, and a follow-up message you check before it sends. £349 setup plus £99 a month. Tool and messaging costs are paid separately.
Yes, a short agreement in plain English. Meta Ads starts with a three-month term, then runs month to month with 30 days’ notice. Websites have a 12-month minimum.
A Facebook page, photos of jobs you’ve finished and the questions you ask before quoting. If you don’t have an ad account yet, we’ll help you set one up in your own name.
Enquiries from your own ads come only to you. They aren’t passed to other businesses, and the person has already seen your name and your work before they get in touch.
No. Nobody honest can. We track enquiries, quotes and booked jobs, report them plainly every month, and improve the ads based on what the numbers show.
You do, wherever possible. We only get the access you agree to, and what happens if you leave is written into the agreement.
Anywhere in the UK. Your ads are aimed at the towns and postcodes you cover, so it doesn’t matter where we’re based. Everything is done online and over video call. We’re based in Devon.
Electricians, plumbers, builders, roofers, heating and gas engineers, landscapers, driveway and patio installers, bathroom fitters and other established local service businesses.
Lewis Vanes, the founder. He takes your first call, builds and runs your campaigns and sends your monthly report. Ad Theory is a Meta Media Certified Company, and Lewis holds Meta’s Media Buying Professional certification, among others.
Book a free 15-minute call and leave with a clear plan for getting more enquiries in your area. No obligation, no hard sell.
15 minutes on Google Meet. The link arrives by email once you book.
Calendar not loading? Open the booking page
Tell us your trade and area and we’ll email you a short ad plan: what to advertise, where, and a sensible starting budget. Free, and no follow-up calls unless you ask.