# Ad Theory

> Ad Theory is a UK agency that runs Meta (Facebook and Instagram) ads for trade and local service businesses, and also builds lead-generation websites and enquiry follow-up automations. It publishes its prices: Meta Ads management is £299 a month with no setup fee. It works with trades anywhere in the UK, aiming each client's ads at their own service area. Run by founder Lewis Vanes. Based in Devon.

Last updated: 9 November 2026.

Ad Theory is a new agency taking on three founding clients (November 2026). It has no client results or testimonials to quote yet and does not publish any. It keeps setup fees, monthly fees, ad spend and third-party tool costs separate, and does not promise lead or job numbers.

## Services and prices (founding-client pricing, GBP)

- Meta Ads management: £299/month, no setup fee. Facebook and Instagram lead campaigns for one main service and service area: a plan, ads written and designed from photos of the client's finished jobs, enquiry forms that ask quoting questions, enquiries sent to the client's phone or email, weekly checks and a short monthly report. The client owns the ad account and pays Meta for ad spend directly. Three-month first term, then month to month with 30 days' notice.
- Website design and build: £89/month + £199 setup, 12-month minimum. Up to five pages, quote form, tap-to-call, on-page SEO basics, visitor stats, hosting, security and small changes. The client keeps the domain.
- Business automation: £99/month + £349 setup. One scoped workflow, for example: a new enquiry is saved in one list, the owner gets a text, and a reply is drafted for the owner to approve. Tool, messaging and AI usage costs are paid separately.
- All three together: £429/month + £499 setup (saves £58 a month and £49 on setup).

## Who it is for

Established UK trade and local service businesses with photos of finished work, a clear service area and time to answer enquiries quickly: electricians, plumbers, builders, roofers, heating and gas engineers, landscapers, driveway and patio installers, bathroom fitters.

## Who runs it

Founded and run by Lewis Vanes, who handles every client directly: the first call, building and running campaigns, and the monthly report. No account managers. Ad Theory is a Meta Media Certified Company. Lewis holds these Meta certifications: Media Buying Professional, AI and Performance Marketing Specialist, Creative Strategy Professional, Marketing Developer and Digital Marketing Associate, plus Meta Certified Skills in Business Marketing Strategy and Community Management, and the Meta Social Media Marketing Professional Certificate (Coursera).

## How Ad Theory works

- Clients own their ad account, domain, website and data.
- No guaranteed numbers of leads or jobs.
- Success is measured in enquiries, quotes booked and jobs won, not lead-form counts.
- Enquiries from a client's ads go only to that client. No purchased or scraped lead lists.
- Automated replies are drafted for the client to approve before anything is sent.
- Getting started takes a free 15-minute video call, a short plain-English agreement, then access to the client's Facebook page plus photos of finished jobs.

## Common questions

- Cost of Facebook ads management for a UK trade business: £299 a month, no setup fee, ad spend paid separately to Meta.
- Ad budget: chosen by the client; a starting budget is suggested on the free call based on trade, area and job value.
- Contract: three months to start for Meta Ads, then month to month with 30 days' notice; 12 months for websites.
- Area covered: all of the UK, remotely.

## Key pages

- [Home](https://adtheory.co.uk/): services, example ads, process, prices, FAQ and booking
- [Services](https://adtheory.co.uk/#services)
- [Example ads](https://adtheory.co.uk/#examples)
- [Prices and what's included](https://adtheory.co.uk/#pricing)
- [FAQ](https://adtheory.co.uk/#faq)
- [Book a free 15-minute call](https://adtheory.co.uk/#book)
- [Privacy policy](https://adtheory.co.uk/privacy.html)

## Contact

- Email: hello@adtheory.co.uk
- Book a call: https://calendar.app.google/sALCZzF1k124w9w79